With no shirt sponsor in place, Chelsea are among only a handful of Premier League clubs not to have launched at least one new kit for the forthcoming season – rivals Manchester United, Liverpool, Arsenal, Manchester City, Tottenham and Newcastle all have new home shirts out already.Īlthough unusual, it isn’t unheard of for a Premier League team to wear a shirt without a front sponsor. Instead, the search now continues to replace the partnership with Three that was believed to be worth £40m per season to the club. Gambling sponsors on the front of Premier League shirts will also be banned altogether from the start of the 2026/27 season.Īmid the backlash, the Evening Standard has reported that Chelsea have decided against going ahead with the deal. But it brought heavy criticism, notably from the Chelsea Supporters’ Trust citing the work the Chelsea Foundation does to help gambling addicts. ![]() ![]() Instead, the club looked to have settled on, who are already partnered with Everton.
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